PROJECT
Magazine Ad Campaign
THE CLIENT
Signal Group
Signal Group is a traffic systems technology company. Using their brand equity as "the red company", I created an ad to debut their new company name (formally called Peek) in an exciting and relevant way.
I always love a solid creative restriction to serve as a lift-off for my ideas to bounce from. I must have ran through every interpretation, metaphor, joke, and association of RED before coming up with these final concepts!
PROJECT
Sign in Guestbook
THE CLIENT
MetroNational Treehouse
Treehouse is a contemporary office space our team designed. With the very rich theme of a treehouse, I created this guestbook to log in and out visitors. This finishing touch really enhanced the space's playful but elegant nature.
PROJECT
Marketing Brochure
THE CLIENT
Pushlocal
Pushlocal is a startup app company that allows business to "push" notifications to their users based off their location. We were asked to create a brochure to aid in teaching the company's identity and services. This brand already had some visual equity in
terms of its mark and its audience which allowed me to use the right balance of creative freedom and restriction (we always need both!). The final product definitely presents themselves as established and approachable.
PROJECT
Restaurant Cards and Menus
THE CLIENT
Coco Crepes, Waffles & Coffee Franchise
Coco's is a local crepe, coffee and waffle cafe that asked us for a brand refresh as a new, hip, millennial scene was emerging around them.
Though another member of my team designed the logo itself, I really enjoyed working with it to create various print elements. The letter forms are beautiful and enlarging them and creating patterns with them really brings them to life.
