WEBSITE DESIGN: VARIOUS ELEMENTS FROM THE 2018-2023
Abt Impact Reports
I contributed to the launch Abt’s first-ever Impact Report and continued to evolve it for the next five years—building it into a recognizable sub-brand that grew alongside new technologies and audience needs. The goal was to tell the data-driven stories about Abt’s global impact clear, engaging, and accessible to a general audience—without losing the credibility and authority the content carried.
I art-directed and designed the inaugural Impact Report website and collaborated with both internal teams and external vendors to bring it to life. My role included:
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Creating the “Real-World Impact” logo and sub-brand identity
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Designing the inaugural web experience and preparing production files for development
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Establishing a visual system and navigation structure for the large volume of content
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Designing and illustrating infographics that simplified complex data
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Maintaining design evolution each year to match brand and tech updates
Print Adaptations
I also developed print versions of the report for conferences and reporting standards. Adapting a dense, interactive web experience into a readable, structured print format was a rewarding design challenge—balancing consistency with usability.
Integration into Abt’s Main Site
Eventually, the Impact Report was folded into abtglobal.com, and I helped transition design elements to fit within the new web ecosystem—ensuring consistency in typography, color, and tone across the broader brand experience.
Shown on left: web header gifs
INTERACTIVE WEB GRAPHICS
EMAIL AND SOCIAL PROMOTIONAL GRAPHICS
