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VARIOUS WORK ON

SOCIAL MEDIA

I’m experienced in collaborating to create social media graphics that engage and convert. At Abt Global, I worked with writers and social media managers to develop a visual template system for each content type—such as conferences, quotes, and resources—so our team could quickly produce on-brand graphics that still felt fresh and distinctive.

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Carousels

I also became skilled at designing Instagram carousels that make dense information more digestible. I helped position Abt’s social media presence as a source of insight and value, rather than just a channel for web traffic.

Dynamic Graphics

In addition to static graphics, I’ve created short videos and GIFs—including audio podcast teasers with transcribed clips—to bring movement and accessibility to the content.

Social Media Campaign

One example was a campaign for Child Welfare Worker Appreciation Week, which featured a daily post paired with a quote in the caption. The series received strong engagement and helped strengthen the organization’s connection with its audience.

© 2025 by Puneet Kaur

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